(1) PREPLANNING
Identify the MESSAGE – a product or service, a strategy or idea – this is where a story
starts to form….
Identify the AUDIENCE – know who we are, and are not appealing to, then move to the
the next key ….
Identify the MEDIUM – what is the best vehicle to get MESSAGE across....
GOTO --->COPYWRITING and STORYBOARDING
(2) COPYWRITING and STORYBOARDING
We’ve done the serious BASELINE WORK of PREPLANNING
So we can GOTO ---> The STORY. Meticulously and Creatively and Consultatively we build our story –
which is built on WORDS, VISUALS and SOUNDS.
Wherever possible the aim is to create EMOTION and PERSUASION
The power of the VISUALS is the strongest medium we work with but
Never underestimate the importance of POWERFUL WORDS
COPYWRITING (the script) is the words
STORYBOARDING links the WORDS to the VISUALS
(3) SHOOTING
Creating schedules and smooth workflows is essential to efficiency.
CREATIVITY is found in those special images (subject + light) that CAPTIVATE.
And we don’t forget capturing essential SOUNDS. These elements elevate the
storyboard from organizational to INSPIRATIONAL.
(4) POST PRODUCTION
The pieces created above become parts of an intricate “JIGSAW”, the storyboard
is the map of how all the pieces fit.
Final touches include creating graphics and selecting soundtracks that create the
mood and essential information.
(5) DELIVERY
We live in a rapidly changing DIGITAL WORLD. The digital format, delivery
address and medium we chose at the first stage of the process completes our
assignment. Time only now to assess the effectiveness of our project and get
feedback from you, our client.